M5 is an owner’s rep and technology advisor for large-scale development, translating digital infrastructure decisions into new forms of value, connection, and experience in the built world.
We operate where planning meets execution, across the full lifecycle of digital infrastructure.
Developing the infrastructure vision and commercial strategy for an asset. We identify the right approach across connectivity, digital media, and smart building programs to create lasting owner value and exceptional experiences for the people who live, work, and shop there.
Serving as your technical and commercial lead through procurement, negotiation, and delivery. Owners retain full decision authority over the systems that define their asset, without needing to build that expertise in-house.
Providing ongoing technology leadership across programs and portfolios. We manage vendors, contracts, and performance so owners stay in control through every phase of the asset lifecycle.
M5 advises on digital experience, connectivity, and infrastructure across some of the most complex and high-profile development projects in the world.
Served as embedded advisor on a portfolio-wide fiber-to-the-home broadband program across more than a dozen master-planned communities. The work covered deal structuring, operator negotiations, and owner’s rep oversight through rollout, contracts, and ongoing program management.
Led digital master planning for a landmark multi-acre urban redevelopment, identifying billboard and sponsorship revenue opportunities, building the financial model for district-scale digital investment, and establishing an implementation roadmap with partnership strategy and approvals.
Advised on building a sponsorship business from the ground up, structuring tightly integrated digital assets, including wayfinding and revenue-generating media, to underpin a durable commercial program.
Advised on a next-generation retail strategy anchored by a payment-enabled loyalty program, connecting customer intelligence, personalization, and transactional engagement across one of the country’s highest-grossing retail destinations.
Led a research and commercialization study of next-generation digital infrastructure for mixed-use development: open access networks, neutral-host fiber, and SDNs.
Developed customer engagement strategy and wireless infrastructure planning for one of the world’s busiest airports, aligning passenger experience objectives with a holistic connectivity approach.
Advised on the development of a site-specific wayfinding engine, designing a navigation system calibrated to the civic scale, interpretive mission, and visitor experience of a landmark cultural institution.
Conducted a comprehensive digital assessment to identify gaps across the tenant and visitor experience, translating findings into a strategic plan to elevate ICD Brookfield Place’s position as a world-class destination asset.
M5 helps real estate leaders integrate technology to enhance experiences, optimize operations, and unlock lasting asset value. The work is built on two decades at the intersection of people, technology, and the built environment.
We work exclusively for owners and developers — never for vendors. That independence is the foundation of every recommendation we make.
Our work is grounded in years of hands-on experience, from digital master planning at Brookfield Asset Management to smart city initiatives at Intersection, part of Alphabet’s Sidewalk Labs.
We translate between real estate operators, technology vendors, and capital partners so that every stakeholder is working from the same picture.
Charlie is the founder and managing director of M5 Advisors. With a background in digital strategy, infrastructure planning, and technology delivery for large-scale development, he helps real estate leaders integrate technology to enhance experiences, optimize operations, and maximize asset value.
Before founding M5, Charlie was VP of Innovation & Digital Experience at Brookfield Asset Management, where he led digital master planning for large-scale developments. Prior to that he was Senior Director at Intersection (part of Sidewalk Labs and Alphabet) and a partner at Control Group, the design and technology consultancy behind the LinkNYC smart city network. For two decades his work has centered on reimagining the interaction between people, technology, and urban spaces.
Charlie discusses the importance of early integration of tech solutions in the development process to enhance user experience and investment outcomes.
M5 engages selectively with owners and developers serious about infrastructure as a long-term value driver.
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